Activision Blizzard on Wednesday raised its earnings outlook, and said that the phenomenon of the loss of “World of Warcraft” players has been curbed. In the past few quarters, the loss of “World of Warcraft” players has brought adverse influence on Activision Blizzard’s performance wow gold.
Investors are paying close attention to the number of players of “World of Warcraft”, because “World of Warcraft” is Activision Blizzard’s most profitable business. The game’s millions of players bring stable revenue to the Activision Blizzard each month.
“World of Warcraft” has had a history of 7 years. Over the past few quarters, the number of players in the game had a steady decline. In the first quarter, the number of players of “World of Warcraft” was 10.2 million, being unchanged from the previous quarter, but lower than the 11.4 million in the first quarter last year.
Activision Blizzard’s Blizzard Entertainment CEO Mike Morhaime, in a conference call, said: “To maintain the level of the number of users has put us in a favorable position.” He said, the next expansion pack of “World of Warcraft” —“the mystery of the Panda” was being tested, and it might re-ignite the interest of the players in the next few quarters.
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